Upper Marlboro-based BfitBwell Fitness Studio is shaking up the fitness scene in Prince George’s County with its women-only gym and fun upbeat fitness classes.
We spoke with Owner and Personal Trainer Brittanee Brooks about the inspiration behind opening her fitness studio and how her business is helping build community and provide a safe space where women can build strength while being unapologetically themselves.
Tell us about BfitBwell Fitness Studio and what made you start the business?
I never really took training seriously until the loss of my auntie. She had developed health issues which further led to a sudden heart attack from being severely overweight at the young age 35 years of age.
Her sudden passing inspired me to dedicate my life to helping women through health and fitness of all ages, sizes, shapes, and colors! After 6 years of dedicating my life to personal training, it inspired me to create and open my all-women fitness studio: Bfitbwell Fitness Studio in 2022!
Did you have a background in fitness and wellness when starting this business?
I’ve always been an athlete my entire life, so conditioning and training have always been a part of my training routines. I majored in exercise science and biomechanics in college. When given the opportunity, I decided to become a personal trainer and the rest is history.
What made you decide to make it a women-only fitness studio?
My desire to provide a safe space where women can be unapologetically themselves. After hearing cat calls, being stared at, and continuously hearing “do you need help with that”, I knew it was time for a change. I’m dedicated to providing a non-judgmental space for women to explore what it means to build physical strength while renewing their mindset and simultaneously healing emotionally and connecting with other like-minded women. We’re dedicated to empowering women and providing an experience for those who are ready to make a change.
What kind of services and offerings does the business have for clients?
BfitBwell Fitness Studio offers a wide variety of exercise options, ensuring that you can accomplish ANY fitness goal that you may have. Including everything from personal training, small group training, free weights, cardio, battle ropes, kettlebells, and cold-pressed juices.
Where do you envision taking the business in the future?
I envision Bfitbwell Fitness Studio being a space that is not only lucrative for franchisees but also beneficial for community wellness.
By pairing effective fitness programming with a community that women need, we’ve created a unique franchise opportunity that has the potential to significantly disrupt the fitness industry.
For prospective franchisees, it’s a promising sign of the booming success that awaits in the fitness world. This innovative approach confirms that the future of fitness franchising is bright, filled with promise and potential, driving the industry to new levels of success, signaling a new era of fitness.
What do you enjoy most about running BfitBwell Fitness Studio?
What I enjoy most is the sisterhood of our studio. It is such great places for fostering social networks and friendships! Friendships are crucial for our health, and their benefits extend far beyond the gym itself. We’re like family and we all get along even when there are new ladies that come along. That sense of community is even more important for communities in the DMV, because there aren’t a lot of health options here. Feeling like we belong is a precious sentiment and we should seize that feeling wherever we can.
Learn more about BfitBwell Fitness Studio and support this local business by signing up for one of their fitness classes.
